At Voice123—the trusted voice over network to hire professional voice actors—we’ve curated advertising examples to help inspire your next advertising campaign. Use these examples of ads to produce commercial content that’s creative, conversion-minded, and optimized for every platform!
What is an advertising campaign?
An advertising campaign is a combination of advertisements with a primary goal, such as sales, brand awareness, or conversion, by promoting a specific brand, product, service, or brand on a variety of channels like print, TV commercials, radio, the Internet, or social media platforms. Advertising campaigns require careful planning, market research, and creative development to feature a main message across different types of advertising that target specific demographics or geographical regions. Nike’s Just Do It is an excellent example of advertising with a single motivational message that targets global consumer demographics across multiple media channels.
Here are some of the best advertising examples to get your creative juices flowing.
15 Advertising examples and why they work
1) Apple – “Shot on iPhone”
This advertising campaign is a great example of how proof beats promises: real user footage makes benefits self-evident, so viewers draw the conclusion themselves. The minimal copy and clean finishing reinforce a premium feel, while the voice over lets the product and the viewer’s imagination carry the scene.
2) Old Spice – “The Man Your Man Could Smell Like”
Humor plus momentum creates instant recall and repeat viewing. The brand used wit and surprise to turn a fragrance pitch into a cultural moment, and the charismatic voice over echoes long after the punchline.
3) Nike – “Dream Crazy”
Purposeful storytelling forges identity-level loyalty. Nike transforms their product into a belief by aligning athletic grit with social courage. The steady pacing invites reflection before the logo lands, turning a spot into a style you want to wear.
4) Google – “Year in Search”
Aggregated searches become a shared diary, converting cold data into warm memory. The editorial arc feels communal yet personal, and the narrator guides context so you feel part of something bigger than a search bar.
5) Dove – “Real Beauty Sketches”
A simple social experiment reframes self-perception, letting participants deliver their insights into the brand. Documentary-style visuals plus an empathetic, observational voice over help the truth sell itself, which is why this remains one of the most famous ads.
6) GEICO – “Unskippable”
The ad subverts platform behavior by delivering the joke before the skip button and earns watch time as a reward. The deadpan voice over and sonic details captivate audiences, while the efficiency and charm make this a masterclass in pre-roll advertising examples.
7) Dollar Shave Club – Launch Video
The authentic filming style uses the brisk walk-and-talk, sharp edits, and candid tone to showcase the brand’s values and ideals. Straight-shooting voice overs can replicate that vibe for brands that want to push sales with honest advertising.
8) Always – “#LikeAGirl”
Reclaiming a phrase converts tension into empowerment, inviting viewers to participate in a cultural redefinition. Authentic casting and documentary pacing create credibility; the result is advocacy that looks like advertising only at the very end.
9) Budweiser – “Puppy Love”
This advertising example from the 2014 Super Bowl features classic storytelling: a cute protagonist, near-loss, and a heartfelt reunion, which triggers shareability. Sparse dialogue and heartfelt visuals keep the emotion sincere, creating a sense of nostalgia.
10) Spotify – “Wrapped”
Personalized data becomes brag-worthy entertainment, transforming users into the media plan in these advertising examples. Bright graphics, punchy lines, and variant-friendly templates let you scale advertisement examples effortlessly, while short, witty voice overs add personality.
11) Snickers – “You’re Not You When You’re Hungry”
This universal insight creates a scalable advertising example. If you’re following a similar style, you can change the cast, voice over, and setup to make every new execution feel fresh and on-brand.
12) John Lewis – Holiday Films
Cinematic craft and seasonal timing create an annual tradition that gets audiences engaged. Soft narration, gentle music, and an emotional beat make viewers receptive to a subtle CTA. Highlight your brand through patient storytelling, not hard sell.
13) Skittles – “Taste the Rainbow”
Creative scenarios, memorable color, and a sticky mnemonic line thrive on repeat exposure, and a playful voice over makes the tagline stick in viewers’ minds long after they’ve watched the ad.
14) IKEA – “The Wonderful Everyday”
This advertising example turns a pragmatic problem into a charming win with small home fixes. Relatable casting, smart before/after reveals, and a neighborly expert voice over make the solution feel easy, which is exactly how popular ads drive weekend store trips.
15) Tourism Australia – “Dundee”
The trailer style captures entertainment attention and redirects it to travel inspiration. Cinematic voice over gravitas sells the ruse; then a crisp payoff reframes curiosity as an itinerary, bridging commercial examples with real bookings.
How to use these advertisement examples in your next campaign
Hook in the first 3 seconds
Lead with motion, a visual twist, or a bold claim before the logo. Use big typography for a sound-off. When crafting ad examples, front-load the benefit so your audience “gets it” instantly on Reels, TikTok, and YouTube.
Make the voice over carry weight
A voice over sets emotion, pace, and clarity across examples of advertising. Use it strategically to say what the visuals can’t. On Voice123, you can get different auditions fast and test different tones like confident, empathetic, or playful, before you lock the edit.
Design platform-first assets
Plan vertical cuts (:06/:10/:15) and a :30 master for TV. Include text-led and VO-forward versions, subtitles, and safe-frame graphics. This lets one idea become multiple advertising examples that fit each channel’s rules.
Focus the CTA
Swap “Learn more” for a specific, time-bound outcome (“Get 20% off today”). Say it on-screen and in VO. Restate value + action in the final 2 seconds so examples of ads convert, not just entertain.
Formats for advertising examples
Short-Form Social (:06–:15)
Rapid benefit reveal, big supers, logo mnemonic, and one proof shot. Add a playful VO button on the final beat. Cheap to produce, perfect for iterative popular ads and agile testing.
Audio & Podcast Ads (30–60s)
Intimate digital storytelling with host-read authenticity or a produced VO polish. Write a strong first sentence, one vivid anecdote, and a clear offer. Ideal for frequency and targeted reach in commercial ads for podcasts.
CTV/YouTube TrueView (:15–:30)
Hybrid brand + performance with skippable-aware hooks. Use scene-based pacing and shoppable overlays. VO should clearly outline the problem and solution for high-retention advertisement examples.
Final thoughts on advertising examples
Use these 15 advertising examples as your starting blocks, tailor the story to your brand truth, and let professional voice over from Voice123 put the cherry on top. Do that, and your popular ads won’t just rack up views—they’ll move the needle where it counts!
Get ready to innovate, persuade, and thrive with the essence of advertising!
FAQs on advertising examples
Famous ads like Old Spice’s comedy platform or Nike’s belief-led films are some of the best examples of ads. The “best” for you is the one where message, audience insight, and medium align to advertise your core idea.
State your promise in one sentence, outline a three-beat arc (hook → proof → payoff), and script a precise CTA (“Get 20% off today”). Use a VO that adds meaning to reinforce the message.
Digital, social, broadcast (TV/radio), print, out-of-home, direct mail, and influencer/creator-led content. Most commercial ads blend two or three channels, so frequency and format reinforce each other.
Study brand YouTube channels and marketing blogs for examples of advertising. For audio and commercial examples, browse Voice123 samples to hear stylistic ranges and book the voice that fits your brand.
